Executive Summary
Jeff C. Pomponio is a high-impact brand strategy director with 20+ years of experience architecting end-to-end positioning strategies and omnichannel narratives for iconic global brands. He has a proven track record of driving multi-million-dollar category growth, steering market share expansion, and securing $100M+ in capital investment through a blend of data-driven consumer insights and executive-level influence. Jeff excels at building and mentoring high-performing teams and is passionate about brand stewardship that bridges the gap between traditional marketing and modern AI-integrated digital ecosystems.
Value Proposition
Jeff offers the following core leadership qualities demonstrated by highlights from his career achievements below:
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Brand Transformation:
Orchestrated a major repositioning of the Circle K brand resulting in a 56% increase in Top-of-Mind (First-Mentioned) Ad Awareness, the highest increase in 4 years, and heightened Brand Awareness to the highest level in 2 years.
Architected 2 retail brand extensions from inception to national launch, yielding $1 million in incremental revenue per month.
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Revenue & ROI Generation:
Led $16 million multichannel marketing campaign with storytelling that integrated dozens of decor brands and generated a $40 million sales lift and a 38% ROI.
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Market Disruption:
Pioneered multiple industry innovations, including technological and marketing firsts, leading to a superior customer experience, market differentiation and category growth.
Spearheaded comprehensive "Category Attack" strategy based on rigorous industry and competitive analysis as well as primary consumer research, resulting in a 10% increase in market share.
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Matrix Leadership & Mentorship:
7 years of direct management experience and over 20 years of expertise guiding cross-functional teams, agency and business partners, and senior corporate stakeholders to unified strategic alignment,
Introduced the first formal training program for new marketing hires at multiple employers leading to shortened learning curves and high retention rates.
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Agile Adaptibility:
Proven ability to step into highly competitive, unfamiliar product and industry verticals, master market dynamics, and build scalable frameworks that empower direct reports to execute with confidence and precision.
Let's Connect ...
Jeff Pomponio
Cell: 404-558-0027
Email: jp1167@gmail.com
LinkedIn:
http://www.linkedin.com/in/jeffpomponio
BRAND STRATEGY • POSITIONING • DIFFERENTIATION • GROWTH